So, you’re going all in on publishing blog posts. You’ve made the right decision, as brands that prioritise publishing blog posts see 13 times more ROI than ones that don’t. You read that right.

You’re all too aware that your content strategy isn’t what it should be, but you’re busy. Now, realistically, you’re not going to magically free up enough time to get an effective content strategy in place. What you need is a freelance content writer.

I know I’m biased, but there are many good reasons to hire a content writer instead of handling all things content in-house. So, let’s discuss why you should spend part of your budget on a cloud content writer.

What’s the real impact of thought leadership content? A report by Edelman and LinkedIn sheds some light on how high-quality thought leadership content prompts buyers to reassess their assumptions and provides a way for companies hang on to their customers.

All the content you produce for your business should have search intent in mind. To get people to visit your website, you must optimise your content using relevant keywords.