B2B Content Writer & Copywriter who brings clarity to complex topics.
I’m Lucy, and I’m a B2B content specialist fighting back against boring B2B content. 😴
From high-ranking SEO articles and persuasive web page copy to compelling case studies and data-driven white papers, I create B2B content that provides real value to your buyers (and doesn’t put them to sleep).
Seven years of B2B content experience—agency side and freelance. 🖥️
1,500+ content pieces written for dozens of happy clients. ✍️
“What a breath of fresh air Lucy is. Having worked with Lucy for over four years, I cannot recommend her highly enough as a content writer. Her agility to switch from topic to topic and ability to bring in-depth knowledge to every piece of content is second to none. Her tone, form and intellect are formidable and I would find it hard to trust another writer with our brand voice. And, just as importantly, she's a wonderful, fun, compassionate, team-spirited person. 10/10.”
Fleur Hicks, CEO of onefourzero
My B2B content services are ideal for you if…
→ You want diligently researched, well-written content that speaks directly to your buyers.
→ You want to connect with your audience rather than hard sell (people don’t tend to like the hard sell approach).
→ You think AI writing is bland and want an experienced B2B content writer to produce high-quality work.
→ You want your content to start ranking high on Google and appear in LLMs and AI overviews (while still appealing to humans, of course).
→ You want to be seen as an authoritative voice in your industry by sharing unique insights and opinions.
→ You want to work with a freelance writer who meets deadlines every time.
→ You’re seeking a B2B copywriter and content writer who can bring clarity to complex topics.
B2B Content Writing Services
FAQs
*
FAQs *
-
My specialisms are SEO articles, blog posts, case studies and white papers.
I’ve written B2B content for companies in various industries, including but not limited to technology, document management, ERPs, travel, digital marketing, IT and finance.
I also have experience writing content for leadership coaches, digital consultancies, brand advisors, office furniture suppliers, events management companies, printing services and many, many more.
So if you’re looking for an experienced B2B Copywriter and Content Writer, I might be just the person!
-
Yes! I started my content writing career at a busy digital marketing agency before becoming a freelance content writer. I know the pressure marketing agencies are under—the flurry of new clients (because they all seem to sign on at the same time, don’t they?), the processes, the tight deadlines and the need for subject matter experts who learn your clients’ TOV quickly and can follow a brief.
I work with several marketing agencies on various B2B content writing projects, including SEO articles, web copy and ebooks. I’ve written content on everything from sustainability and packaging to film production and removals.
With six years of B2B and B2C content writing experience in an agency environment and as a freelance content writer, I have the skills and experience to produce content that meets client needs.
-
Yes, I can help you with ad hoc projects. I work with monthly retainer and ad hoc clients.
-
Yes, I have on-page SEO experience. I’m happy to say many of my articles rank on the first page of Google for highly competitive search terms.
-
I’m a UK-based freelance B2B content writer and copywriter. More specifically, I’m based in Lincoln. So if you need a freelance writer in Lincoln or the surrounding area, I might be your person!
-
I’ve been writing content for businesses of all sizes for six years now. After several years working at a digital marketing agency, I transitioned to freelance content writing and haven’t looked back!
If you’re on the hunt for a UK freelance B2B Copywriter and Content Writer with agency experience, I might be the person you’ve been searching for.