I’m Lucy, a B2B Content Writer and Copywriter
…and I’m fighting back against boring B2B content that does absolutely nothing for your brand.
I write B2B content that actually pulls its weight for tech, SaaS, recruitment, HR and insurance brands – long-form articles that climb search rankings and earn AI mentions, web pages that convert and case studies that get your prospects thinking “I want those results, too.”
Seven years of B2B content experience — agency & freelance.
1,500+ content pieces written for dozens of happy clients.
“What a breath of fresh air Lucy is. Having worked with Lucy for over four years, I cannot recommend her highly enough as a content writer. Her agility to switch from topic to topic and ability to bring in-depth knowledge to every piece of content is second to none. Her tone, form and intellect are formidable and I would find it hard to trust another writer with our brand voice. And, just as importantly, she's a wonderful, fun, compassionate, team-spirited person. 10/10.”
Fleur Hicks, CEO of onefourzero
My B2B content services are ideal for you if →
✓ You want diligently researched, well-written content that speaks directly to your buyers.
✓ You want to connect with your audience rather than hard sell.
✓ You think AI writing is bland and want an experienced B2B content writer to produce high-quality work.
✓ You want your content to start ranking high on Google and appear in LLMs and AI overviews (while still appealing to humans, of course).
✓ You want to be seen as a trustworthy, authoritative voice in your industry by sharing unique insights and opinions.
✓ You want to work with a freelance B2B content writer who meets deadlines every time.
✓ You’re seeking a content specialist who can bring much-needed clarity to complex topics.
B2B Content Writing Services
Frequently asked questions about my B2B content services
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My specialisms are SEO articles, case studies, white papers, web copy and LinkedIn ghostwriting.
I’ve written B2B content for companies in various industries, including but not limited to tech, document management, ERPs, travel payments, HR and recruitment, insurance, digital marketing, IT and finance.
I also have experience writing content for leadership coaches, digital consultancies, brand advisors, office furniture suppliers, events management companies, printing services and many, many more.
So if you’re looking for an experienced B2B content writer, I might be just the person!
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Prices start from:
→ £300 for articles
→ £400 for case studies
→ £800 for white papers
→ £400 for web copy
→ £400 per month for LinkedIn ghostwriting
Get in touch with me to discuss your project so I can give you an accurate quote!
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Yes, in my seven years as a freelance B2B content writer, I’ve written for regulated industries, including insurance, banking, legal and manufacturing.
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Yes! That’s my specialism, actually. I’ve written B2B content for travel payments firms, SaaS companies, private equity digital consultants and business insurance.
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Yes! I started my content writing career at a busy digital marketing agency before becoming a freelance content writer. I know the pressure marketing agencies are under - the flurry of new clients (because they all seem to sign on at the same time, don’t they?), the processes, the tight deadlines and the need for subject matter experts who learn your clients’ TOV quickly and can follow a brief.
I work with several marketing agencies on various B2B content writing projects, including SEO articles, web copy and ebooks. I’ve written content on everything from sustainability and packaging to film production and removals.
With seven years of B2B content writing experience in an agency environment and as a freelance B2B content writer, I have the skills and experience to produce content that meets client needs.
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Yes, I have seven years of on-page SEO experience. I’m happy to say many of my articles rank on the first page of Google for highly competitive search terms and show up in AI Overviews, ChatGPT, Claude and Gemini outputs.
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It starts with a chat about what you need, who it’s for and what you plan to achieve with the content.
I go away and do a bunch of research and create an article plan, which I can share with you before I commence writing, but many of my clients are happy for me to get straight into writing.
I write the first draft and send it to you for review.
You share your feedback, and I quickly make the edits.
You get the final piece in a publish-ready format.
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I’m a UK-based freelance B2B content writer and copywriter. More specifically, I’m based in Lincoln. So if you need a freelance B2B content writer in Lincoln or the surrounding area, I might be your person!