A B2B content writer who brings clarity to complex concepts.
I’m Lucy, a freelance B2B content writer and specialist.
Communicating complex concepts clearly is my bread and butter.
I produce impactful content that meets your target audience where they are. From SEO-friendly articles and results-focused case studies to original thought leadership pieces and data-rich white papers, I create B2B content that provides real value to your readers.
Six years of B2B content writing experience—agency and freelance.
Over 1000 content pieces written for dozens of happy clients.
“What a breath of fresh air Lucy is. Having worked with Lucy for over four years, I cannot recommend her highly enough as a content writer. Her agility to switch from topic to topic and ability to bring in-depth knowledge to every piece of content is second to none. Her tone, form and intellect are formidable and I would find it hard to trust another writer with our brand voice. And, just as importantly, she's a wonderful, fun, compassionate, team-spirited person. 10/10.”
Fleur Hicks, CEO of onefourzero
Technology. Cloud computing. Travel tech. Marketing. HR. Neurodiversity.
I’ve written hundreds of B2B content pieces exploring these topics, from blog content to SEO-friendly web copy.
My content writing services are ideal for you if…
→ You want diligently researched, well-written content that speaks to your target audience.
→ You want to educate your audience rather than just sell to them.
→ You want your content to start ranking high on Google (while still appealing to humans!)
→ You want to be seen as an authoritative voice in your industry by sharing insights and opinions.
→ You want to work with a freelance writer that always meets deadlines.
→ You’re seeking a B2B content writer who can bring clarity to complex topics.
B2B Content Writing Services
FAQs
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FAQs *
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My specialisms are SEO articles, blog posts, case studies, thought leadership content and white papers.
I’ve written content for companies in various industries, including but not limited to technology, travel, digital marketing, IT and finance.
I also have experience writing content for leadership coaches, digital consultancies, brand advisors, office furniture suppliers, events management companies, printing services and many, many more.
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Yes! I started my content writing career at a busy digital marketing agency. I know the pressure marketing agencies are under—the flurry of new clients (because they all seem to sign on at the same time, don’t they?), the processes, the tight deadlines and the need for subject matter experts who learn your clients’ TOV quickly and can follow a brief.
I work with several marketing agencies on various content writing projects, including SEO articles, web copy and ebooks. I’ve written content on everything from sustainability and packaging to film production and removals.
With six years of B2B and B2C content writing experience in an agency environment and as a freelance content writer, I have the skills and experience to produce content that meets client needs.
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Yes, I can help you with ad hoc projects. I work with monthly retainer and ad hoc clients.
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Yes, I have on-page SEO experience. I’m happy to say many of my articles rank on the first page of Google for highly competitive search terms. I’ve also written articles that become featured snippets!
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I’m a UK-based freelance content writer and copywriter. More specifically, I’m headquartered in the East Midlands. So if you need a freelance writer in Oxfordshire or the surrounding area, I might be your person!
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I’ve been writing content for businesses of all sizes for six years now. After several years working at a digital marketing agency, I transitioned to freelance content writing and haven’t looked back!
If you’re on the hunt for a UK freelance writer with agency experience, I might be the solution!